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GE Shines at Virtual KBIS 2021

by Olly Mason

Despite a turbulent launch, which ultimately lead to postponing the much-anticipated exhibitor booths, the National Kitchen & Bath Association and the Kitchen & Bath Industry Show put on a hopeful presentation during the 2021 KBIS Virtual Experience.

While the show was conducted to abide by social-distancing measures, this was more than enough for some, like GE, who, thanks to an interactive virtual show tool, managed to captivate audiences with an illustrative display of kitchen designs. Each portal featured an easy-to-navigate vignette with kitchen appliances from lineups, including GE, GE Café, and GE Profile, decked-out in the latest trends and schemes for every lifestyle.

In this spotlight, we’ll go over two virtual experiences that particularly piqued our interest: GE Café and GE Profile. Click the links to access all the virtual tours and follow along as we dive into each design and its highlight features:

Café Color

Fresh and modern, with a finger on the pulse of the latest trends, the Café lineup of kitchen appliances was designed to let buyers express new kitchen styles. During the KBIS virtual show, Café proved once again why they are design leaders with a full spectrum of color options in four unique interior design styles that reimagine how you use your kitchen.

Endless Optimism

endless optimism kitchen vignette with café kitchen appliances at kbis virtual experience

Looking to add some flavor to your kitchen? Then check out the “Endless Optimism” virtual showroom for a delightful medley of colors, patterns, and details that are all about maximalism. Full of fun personality, this effervescent kitchen is properly accentuated by matte-white GE Café appliances that give the zesty colors balance and cohesion.

The secret touch is customizable, brushed hardware that complements this kitchen design’s pigmented jewel tones. In this case, the brushed-bronze hardware add warm detail for even more cheery optimism.

Equipped with a 48-inch rangetop with six burners and a trendy a double wall oven with French-door wall oven on top, this kitchen setup provides ample room to explore the world of cuisine. And with a matching three-door French door refrigerator with TwinChill evaporators, LED showcase lighting, and a factory-installed icemaker, it’s easy to see why this kitchen design was nicknamed Endless Optimism.

Appliances featured in this showroom:

  • Café™ 23.1 Cu. Ft. Matte White Counter Depth French Door Refrigerator (CWE23SP4MW2)
  • Café™ Professional Series 29.75" Matte White Smart Built In Convection French Door Double Wall Oven (CTD90FP4NW2)
  • Café™ 4.70 Cu. Ft. Matte White Wine Cooler (CCP06DP4PW2)
  • Café™ 48" Stainless Steel Professional Gas Rangetop (CGU486P2MS1)
  • Café™ 23.75" Matte White Built-In Dishwasher (CDT875P4NW2)

Midnight Luxe

mindful escapism kitchen vignette with café kitchen appliances at kbis virtual experience

What better way to showcase GE Café’s rich, matte-black appliance finish than with the “Midnight Luxe” virtual kitchen venue. For something different, Café paired its all-new flat-black hardware finish with matte-black appliances for a completely sleek and seductive look. Best of all, this kitchen’s appliances deliver performance to match the look.  

Here, a double wall oven unit with an upper French door wall oven provides a high-end look, while true convection creates baked goods and entrees as appetizing as its style. And with a 48-inch pro-style gas range with double range ovens, you’ll always have room to satisfy your culinary callings. For even more cool factor, double refrigerator drawers with quiet-close technology have been installed right into a kitchen island.

Appliances featured in this showroom:

  • Café™ Professional Series 29.75" Matte Black Smart Built-In Convection French Door Double Wall Oven (CTD90FP3ND1)
  • Café™ 48" Stainless Steel Professional Style Dual Fuel Range (C2Y486P2MS1)
  • Café™ 5.7 Cu. Ft. Matte Black Built in Dual Drawer Refrigerator (CDE06RP3ND1)
  • Café™ ENERGY STAR® 27.8 Cu. Ft. Smart 4-Door French-Door Refrigerator (CXQB4H4PNBT)
  • Café™ 23.75" Matte Black Built-In Dishwasher (CDT845P3ND1)
  • GE Profile™ 28.38" Stainless Steel Custom Ventilation (UVC9300SLSS)

Mindful Escapism

mindful escapism kitchen vignette with café kitchen appliances at kbis virtual experience

While Café’s latest appliance finish is even more impressive in-person, the glossy sheen and minimalist feel of the new platinum glass stainless steel truly allow the “Mindful Escapism” virtual venue to shine. Unlike Café’s matte appliance finish which absorbs light, platinum glass stainless steel reflects light. Along with looking outright pristine, this versatile finish also helps to expand the feel of a space, making it well-suited for open kitchen designs.

The star of this minimalist kitchen design is Café’s quad-door refrigerator with an astonishing 27.4 cubic feet of capacity. Integrated handles keep the presentation refined, while also complementing the smooth-top induction burner with sleek finger controls, and five heating elements. But don’t let its minimalist look fool you: This Café kitchen suite is full of surprises, like, handy voice-activation and cameras compatible with your smart device. We won’t ruin the surprise yet, though — we dive into that below!

Appliances featured in this showroom:

  • Café™ 27.41 Cu. Ft. Platinum Glass Smart French Door Refrigerator (CQE28DM5NS5)
  • Café™ 4.7 Cu. Ft. Platinum Glass Wine Center (CCR06DM2PS5)
  • Café™ 36" Flagstone Gray Induction Cooktop (CHP95362MSS)
  • GE® 36" Custom Wall Hood-Stainless Steel (UVC9360SLSS)
  • Café™ 26.75" Platinum Glass Electric Built-In Double Oven (CKD70DM2NS5)
  • Café™ 23.75" Platinum Built-In Dishwasher (CDT875M5NS5)

Desert Daydream

desert daydream kitchen vignette with café kitchen appliances at kbis virtual experience

Who says modern kitchen appliances can’t feel cozy? For those in doubt, the “Desert Daydream” demonstrates how by using stainless-steel’s versatility with warm, brushed-copper hardware gilding the handles of this kitchen’s appliances.

A freestanding front-control gas range gives a homey touch with pro-style performance that’s expected from Café appliances. But no need to worry — a built-in bottom-freezer refrigerator delivers luxury in sophisticated fashion. With an under-the-counter beverage center and a matching built-in ice maker, this kitchen design begs to host your soirees and get-togethers.

Appliances featured in this showroom:

  • GE® Profile® Series 15" Panel Ready Ice Maker (UNC15NJII)
  • Café™ 5.1 Cu. Ft. Stainless Steel Frame Beverage Center (CCP06BP2PS1)
  • Café™ 23.75" Stainless Steel Built-In Dishwasher (CDT845P2NS1)
  • Café™ 30" Stainless Steel Slide in Electric Range (CHS900P2MS1)
  • Café™ 21.3 Cu. Ft. Built-In Bottom-Freezer Refrigerator (CXSB2H2PPCU)

Buzzworthy GE Features

techtopia kitchen vignette with ge profile kitchen appliances at kbis virtual experience

The past year has had many itching to find a silver lining, and GE delivered, with state-of-the-art appliance technology that piqued everyone’s interest. Seen here in the “Techtopia” vignette are some of the latest features that remind the industry why GE continues to set the bar high.

Voice-Activated Wall Ovens

No, this isn’t a scene from The Jetsons. It’s GE’s voice-activated wall oven.

As the pioneers of kitchen appliances that connect with Alexa from Amazon and Google’s Smart Home Assistant, GE has since been revolutionizing the way a kitchen works for its users — not the other way around. Available on Monogram and Café appliances, this latest feature opens at your voice’s command, giving your cooking conditions added safety and convenience.

New Frontiers for Cameras

man monitoring pizza on phone using ge oven camera feature

Anyone’s who’s baked cookies will understand the priceless feeling of sitting in front of an oven while the magic of baking happens. Now, you can enjoy that experience anywhere with built-in oven cameras on select Profile and Café ranges and ovens that can be remotely monitored on a smart device.

It’s not just nifty — it’s pure, intelligent design that lets you keep up with your cooking while you tend to your daily routines. In other words, it’s just one more way GE has designed its appliances to satisfy the modern homeowner.

Bring the Virtual Experience Home

With this teaser, GE promises to be one of the most exciting brands to shop for during this year and for years to come. With 25 locations throughout Wisconsin, Iowa, Illinois, and Indiana, the place for GE, GE Café, and GE Profile appliances is at your local Grand Appliance and TV. Browse, compare, and shop online or in-store today!