According to the Lifestory Research 2020 America's Most Trusted Kitchen Appliance Study, consumers are becoming more concerned with the brand name of appliances in their kitchen, in addition to efficiency and quality. Solitary brands are capturing and dominating the trust of people across multiple different appliance segments within home kitchens, reflecting a changing condition in which the brand name is at the forefront of the purchase decision.
Bosch ranks highest in trust among kitchen appliance brands according to Lifestory Research 2020 America’s Most Trusted Kitchen Appliance Study. The Bosch brand happens to be the most trusted in all kitchen appliance product categories measured in the study including refrigerator, microwave and dishwasher brands.
America’s Most Trusted is an annual study performed by Lifestory Research in which over 30,000 opinions are collected each year to identify the brand's people trust the most. Trust is measured through the Lifestory Research Net Trust Quotient Score which identifies customers that are trust advocates and trust antagonists. Scores are standardized across more than 300 brands and product segments included in the study, and then rank ordered within each segment.
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America’s Most Trusted Dishwasher Brand
As the 2020 Lifestory Research America’s Most Trusted Dishwasher brand, Bosch produced a Net Trust Quotient Score of 117.1.The other top trusted dishwasher brands in order included (2) Maytag, (3) Whirlpool, (4) KitchenAid, and (5) Samsung, followed by LG, Kenmore, GE, Frigidaire, and Amana. The 2020 ranking is based on 12,253 opinions of people surveyed between January and December in the United States who indicated they were actively shopping for a dishwasher.
America’s Most Trusted Refrigerator Brand
The Lifestory Research 2020 America’s Most Trusted Refrigerator brand is Bosch. Bosch received the highest Net Trust Quotient score (111.6) and earned the #1 ranking of most trusted refrigerator appliance brands in the 2020 Lifestory Research America’s Most Trusted Refrigerator Study.
America’s Most Trusted Microwave Brand
The Lifestory Research 2020 America’s Most Trusted Microwave brand is Bosch. As the 2020 Lifestory Research America’s Most Trusted Microwave brand, Bosch received the 5 Star Trust Rating with a Net Trust Quotient Score of 113.2 among people actively shopping for a new microwave.